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Smisko Ackerman
Smisko Ackerman

Setting ideas into motion.

Google Android x Wicked

Promotional Brand Collaboration

Estée Lauder

Product Launch Campaign

Quantization

GFX

AT&T

Product Launch

The Future Looms

Concept Film

D'Addario x Single Cut

Brand Collaboration

Tangents

Research + Development

D'Addario ProMark

Product Line Showcase

IAM Weekend

Event, Visual Identity

Laneige

Product Activation

Estée Lauder Serum

Product Activation

Estée Lauder Double Wear

Product Activation

For the release of Wicked, we teamed up with Laundry Service and Google Android to create an imaginative promotional film that merged humor, creativity, and a touch of magic. The concept featured the Android bot (dressed in Elphaba’s signature witch hat) demonstrating a whimsical Pixel phone case as a broom mount, designed for witches to fly with ease. Our team brought this vision to life by animating and lighting every detail, with a focus on giving the Android bot plenty of personality. Collaborating closely with Laundry Service, we helped shape a film that felt playful yet polished, capturing the lighthearted spirit of the campaign. This project was a great opportunity to showcase both technical skill and storytelling, creating something as delightful as it was memorable.

Google Android x Wicked

Promotional Brand Collaboration

For the global launch of Estée Lauder's Revitalizing Supreme+ cream, we partnered with Tendril and Estée Lauder to create a commercial that celebrated the product’s elegance and innovation, featuring Ana de Armas as a captivating centerpiece of the campaign. As part of a multi-phase project, our team directed the CG and VFX, working alongside a talented group of artists to deliver visuals that embodied the luxurious and transformative qualities of the cream. With a strong focus on simulation work, we crafted flowing, dynamic elements that brought the product’s story to life in a way that resonated with a global audience. This collaborative effort seamlessly combined artistry and technology, delivering a campaign that underscored Estée Lauder’s timeless appeal and bold direction.

Estée Lauder

Product Launch Campaign

Quantization; the process of converting a large set of values into a smaller, finite set. Used in a myriad of places, from how AI models are optimized to how classical physics transitions into quantum physics. Inspired by image dithering, where color’s position, value and intensity is randomized to create tonal depth, we set out to make a quantum graphic world. In this experimental motion graphics video, we used construction motifs to represent individual data packets and a shifting gradient to depict a continuous signal. What started as a study of image processing techniques evolved into a journey of compressing a vast amount of continuous information into a finite video.

Quantization

GFX

Introducing the AT&T 5G Helmet; the world’s first football helmet designed to level the playing field for Deaf and hard of hearing players. We directed an impactful spot, celebrating the achievement and delivering a clear understanding of the technology. Using LetinAR technology, the helmet instantly delivers plays to the eyes of their players via AT&T 5G. Working with Tendril, as a collaboration with Translation, we got to direct this dive into the technology of a cutting edge helmet. The film provides a clear understanding of its inner workings while celebrating its enormous impact for the players.

AT&T

Product Launch

Smisko Ackerman
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