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Smisko Ackerman
Smisko Ackerman

Setting ideas into motion.

D'Addario XS

Product Launch Campaign

&Walsh

Brand Collaboration

The V&A

Art Installation, Brand Collaboration

D'Addario XPND

Product Launch

Adidas

Product Line Showcase, Billboard Design

Muscular Dystrophy Association

Community Highlight Campaign

Facetouch Filter

Interactive Media

La Mer

Digital Marketing Campaign

IAM Weekend 2019

Art Installation, Brand Collaboration

Chase

Product Activation

D'Addario Nexxus

Product Launch

D'Addario String Finder

Website Activation

The Future Looms is a series of vignettes inspired by a personal history of looms and computers, echoing Sadie Plant's exploration of technology, gender, and labor. Challenging the perceived ease of AI images, layered 2D simulation data along with sounds of looms weaving highlight the invisible processing behind digital art and spotlight the personal data involved. The loom, an early information processor, laid the foundation for computing. Women's labor in textile production, historically undervalued and often invisible, mirrors the unseen work behind technological progress. Inspired by women still life painters at the time of the jacquard loom introduction, flowers, fruits, and shells symbolize the ephemeral yet enduring nature of data—intangible and everlasting.

The Future Looms

Concept Film

We partnered with D’Addario and SingleCut Brewery to introduce their EAGDE collaboration with slick, kinetic animations. Bringing D’Addario’s signature branded elements like ball ends and strings to life; we made them dance, bubble and float alongside the title beverage, capturing the playful energy of the project. This project gave us the opportunity to explore the beverage world and experiment with animation and visual techniques. The process was both creative and collaborative, resulting in a polished look that stayed true to D’Addario’s brand identity.

D'Addario x Single Cut

Brand Collaboration

‘Tangents’ was inspired by project files and inspiration that had been left unfinished and unseen. At the beginning of the year we decided to revisit some of these ideas, with the goal of going off on a tangent. We challenged ourselves to focus on instinctive exploration, curiosity, and advancement of our style and technical abilities. We used old ideas to push our practice further and spark unencumbered creativity.

Tangents

Research + Development

The ProMark drumstick collection's debut was a big undertaking, and we were thrilled that D'Addario had us back to execute it. In this multiphase project we endeavored to showcase the sticks' natural movement and materials. Animating Firegrain burning, moisture resistance, heat grip technology and more, we delivered over 70 animations highlighting individual stick properties and innovations.

D'Addario ProMark

Product Line Showcase

Smisko Ackerman
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