For the release of Wicked, we teamed up with Laundry Service and Google Android to create an imaginative promotional film that merged humor, creativity, and a touch of magic. The concept featured the Android bot (dressed in Elphaba’s signature witch hat) demonstrating a whimsical Pixel phone case as a broom mount, designed for witches to fly with ease.
Our team brought this vision to life by animating and lighting every detail, with a focus on giving the Android bot plenty of personality. Collaborating closely with Laundry Service, we helped shape a film that felt playful yet polished, capturing the lighthearted spirit of the campaign.
This project was a great opportunity to showcase both technical skill and storytelling, creating something as delightful as it was memorable.
Google Android x Wicked
The Android Pixel Broom Mount
Promotional Brand Collaboration
Studio:
Laundry Service
Process, R+D
Early concepts and tests
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